AdvoCare Texas Kickoff teams with Phillips 66 and Barbara Bush Foundation for Book Blitz
Drive at Reliant Stadium will Restock School Libraries Devastated by Tornadoes
HOUSTON, August 27, 2013 – The AdvoCare Texas Kickoff is teaming with Phillips 66 and the Barbara Bush Foundation for Family Literacy to rally football fans to donate books to elementary schools hit by tornadoes earlier this year. The Phillips 66 Book Blitz will collect books from ticketholders prior to the game at Reliant Stadium on August 31.
The inaugural AdvoCare Texas Kickoff pits Mississippi State against Oklahoma State on the field, but it’s the children of those states who are in need of a win. The communities of Oak Grove and Thames Elementary Schools in Mississippi were devastated by a tornado in February. In May, Briarwood and Plaza Towers Elementary Schools in Moore, Okla., were also impacted by a large tornado that tore through the region.
Lone Star Sports Entertainment is an event management company that was formed to position the city of Houston and Reliant Stadium as a premier destination for concerts, international soccer matches and college football games, headlined by the AdvoCare Texas Kickoff and the Texas Bowl.
“The Robert and Janice McNair Foundation have been loyal supporters of reading and family literacy,” said Bob McNair, owner of the Houston Texans and Lone Star Sports & Entertainment. “We are pleased that the Phillips 66 Book Blitz, in partnership with the Barbara Bush Foundation for Family Literacywill help provide critically needed books and resources for elementary schools in Oklahoma and Mississippi that were recently devastated.”
Organizers of the Phillips 66 Book Blitz are asking fans to donate unused books appropriate for students from kindergarten to 6th grade. Volunteers at the game will accept books from fans beginning at 12:30 p.m. Two book collection points will be set up in front of Budweiser Plaza just north of the blue parking lot. Additionally, anyone who wants to support the book drive can donate funds at https://barbarabushfoundation.thankyou4caring.org/texas-kickoff.
“My mother has been a tireless advocate for family literacy,” said Neil Bush, co-chair of the Celebration of Reading. “She knows that reading can bring joy and comfort to families as they recover from the tragedy of these storms – as well as teach important life skills as they move forward. I’m proud that the city my wife, Maria, and I call home is coming together to help these children.”
Neil Bush will be available to discuss the Phillips 66 Book Blitz on Thursday, August 28. Interested media may contact Carrie Eickenroht with Empower Events at 713-467-2812, or email@example.com.
About Lone Star Sports & Entertainment
Lone Star Sports & Entertainment is an event management company founded in 2003. Since its founding, LSSE has established itself as the leading sports event promoter in Houston. In addition to the Texas Bowl, LSSE has emerged as a premier promoter for international soccer matches, including the 2010 MLS All-Star Game featuring Manchester United, the 2006 FC Barcelona U.S. tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009 and 2011 CONCACAF Gold Cups. LSSE has also reinvigorated the “Battle of the Piney Woods” rivalry between Stephen F. Austin and Sam Houston State and has promoted a pair of major concerts featuring country superstars George Strait and Kenny Chesney.
About Phillips 66
Built on more than 130 years of experience, Phillips 66 is a growing energy manufacturing and logistics company with high-performing Midstream, Chemicals, Refining, and Marketing and Specialties businesses. This diverse portfolio enables Phillips 66 to capture opportunities in a changing energy landscape. Headquartered in Houston, the company has 13,500 employees who are committed to operating excellence and safety. Phillips 66 had $50 billion of assets as of June 30, 2013. For more information, visit www.phillips66.com or follow us on Twitter @Phillips66Co.
About Barbara Bush Foundation for Family Literacy
The Barbara Bush Foundation for Family Literacy was established by former First Lady Barbara Bush in 1989. We are inspired by her passion to help parents and children read and learn together. We believe everyone has the right to read regardless of age. With a vision to achieve 100% literacy in America, the public charity supports the growth of family literacy programs across the country, investing more than $50 million to educate families in all 50 states. For more information about family literacy, please visit www.barbarabushfoundation.com.
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Lone Star Sports Entertainment: Amy Palcic
Phillips 66: Ric Sweeney
Barbara Bush Foundation: Elizabeth Hirst